The IU Foundation presents a new strategic plan to continue the fulfillment of our mission to maximize private support for Indiana University. To build this plan, we incorporated best practices, new frameworks, and extensive input from IU stakeholders to produce a set of objectives for fiscal years 2021-24. These objectives ensure that the IUF will remain a leader in higher education philanthropy while also marshalling resources that allow the university to achieve its goal of providing a world-class education to students.
2021–24 Strategic Plan
OBJECTIVE 1: Improve donor insight, service, and satisfaction.
- Create a new “capability” within the IU Foundation that focuses exclusively on “advanced” gift impact analysis.
- Lead a team composed largely of our IU fundraising partners to craft a clear action plan for more coordinated, donor-centric communications.
- Explore IUF reorganization that creates clear responsibility for donor satisfaction.
- Lead a team composed of “student-facing” partners from across IU to develop and execute a strategy for increasing student lifetime engagement.
- Create a cross-functional digital experience team charged with improving and coordinating all aspects of our digital interface with donors.
- Develop an action plan for investing (funds and talent) in emerging technology related to “donor insight” in partnership with IU’s Luddy School of Informatics, Computing, and Engineering.
OBJECTIVE 2: Prepare IU fundraising partners for our third century.
- Work with our IU partners to create fundraising improvement solutions tailored to each unit’s needs.
- Create methods and build capacity to help our IU partners (e.g., campus leaders, deans, faculty, fundraisers, and donors) develop and successfully pursue transformational giving opportunities.
- Increase the number of shared-cost, full-time major gift officers.
- Explore new career paths to grow future fundraising talent and expand the university’s productive personal relationships with constituents.
- Run a three-year trial of locating major gift officers in geographic centers of highest concentrations of major gift prospects.
- Lead a review of “lessons learned” from the For All campaign and create a series of forums for sharing and applying best practices.
- Lead a team charged with crafting options for improving the linkage between “responsibility for fundraising outcomes” and “management of resources” to achieve outcomes.
OBJECTIVE 3: Improve diversity related to staffing and relationship development with diverse donor communities.
- Increase the diversity of the IUF intern and Regional Development Team programs to ensure a source of diverse talent in all areas of our organization.
- Create a mentorship program to ensure that diverse employees are highly engaged with their IUF colleagues and in the IUF mission.
- Develop additional education programs for IUF staff and IU advancement staff related to effective engagement with our diverse alumni and friends.
- Continue to diversify the IUF Board, senior leadership team, and staff to be more representative of our evolving student/alumni population.
- Develop/execute an action plan for maximizing the impact of our diversity giving circles.