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  • Giordana Cycling and Indiana University Student Foundation’s Little 500 Enter Exclusive Partnership for Race Day Jerseys

Giordana Cycling and Indiana University Student Foundation’s Little 500 Enter Exclusive Partnership for Race Day Jerseys

Wednesday, March 13, 2024

[Bloomington, IN] – The Indiana University Student Foundation is proud to announce an exclusive partnership with Giordana, crafters of premium Italian cycling clothing, to produce custom jerseys for the Little 500 riders throughout the 2024, 2025, and 2026 races. This unique partnership will give Little 500 riders access to a premium brand on race day, adding to their comfort and performance so they can ride at their best when it matters most.  

Known for their unmatched expertise and constant innovation, Giordana will design and produce superior jerseys tailored to the specific needs of the Little 500 teams. In keeping with tradition, the Giordana jerseys will feature a full-zip front, with no jersey pockets in the back. Little 500 teams will have their name, sponsor, qualification position, and Students Helping Students patch featured.

 “We are thrilled to partner with the Indiana University Student Foundation in support of the World's Greatest College Weekend,” said Jenny Rollyson, Marketing Director for Giordana. “This partnership embodies a shared commitment to camaraderie, competition, and sportsmanship as well as an appreciation for tradition and legacy. Giordana is excited to deliver custom-made jerseys that not only optimize performance, but also reflect the spirited essence of the Little 500. We look forward to our part in enhancing the riders' experience on the track and in supporting these athletes in pursuit of their goals.”

As part of the partnership, Giordana has collaborated closely with the Little 500 to develop bespoke designs that reflect the race’s spirit. From advanced fabric technologies to aerodynamic enhancements, each jersey will be meticulously crafted to optimize performance and comfort for the riders. The IUSF Riders Council proudly sports their student-designed Giordana wind jacket at Bill Armstrong Stadium to be recognizable to new riders in a variety of weather conditions. For custom team kits, Little 500 riders can work with Giordana to create their own team apparel to train in year-round.

"We are delighted to team up with Giordana for the 2024, 2025, and 2026 races," said Emily Carrico, Little 500 Race Director. "Their expertise and commitment to innovation align perfectly with our values and aspirations. Our riders look forward to sporting their race-tailored jerseys as they continue to push the boundaries of excellence in cycling, while raising funds for Students Helping Students, the peer-to-peer philanthropic campaign."

This year, the 36th running of the women's Little 500 and the 73rd running of the men's Little 500 will take place at Bill Armstrong Stadium on the Bloomington campus of Indiana University. The women's race will be at 4 p.m. Friday, April 19, and the men's race will be at 2 p.m. Saturday, April 20.

About The Little 500:

Billed as “The World’s Greatest College Weekend,” the Little 500 is the largest collegiate bike race in the United States. Modeled after the Indianapolis 500, riders compete in four-person teams around a quarter-mile cinder track at Bill Armstrong Stadium. The men’s race is 200 laps (50 miles) and the women’s race is 100 laps (25 miles).

About Giordana:

Since 1979, Giordana has crafted quality Italian apparel. The Giordana mission is to offer the very best cycling apparel to everyone who rides. Giordana has long been recognized as a leader in the customization of cycling gear. Over the years Giordana has sponsored athletes at all levels including National Teams, WorldTour teams, World Champions, Olympic gold medalists, and has been the official clothing supplier for many tours, including Le Tour de France. With a commitment to quality, functionality, and style, Giordana's jerseys have become synonymous with elite performance on the road.

Contact Information:

Trent McGee
Director, Indiana University Student Foundation
Email: trmcgee@iu.edu
Phone: 812-855-9152

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